Meet The Team: Introducing Omar Soliman
Omar is a senior digital designer and digital strategist with over 20 years of experience across enterprise organisations, government, startups, property, healthcare, and growing businesses. At Solvehop, he steps in as our specialist UX, UI, and accessibility designer — the go-to for projects that need complex user journeys, polished product design, or conversion-focused website pages.
His background extends beyond visual design into product strategy, user experience, accessibility, branding, content, and digital marketing, allowing him to take a holistic approach to solving complex digital challenges. Whether it’s designing enterprise platforms, launching startups, improving conversion rates, or creating accessible digital experiences, Omar focuses on delivering practical outcomes that drive measurable results.
Based in Sydney near Bondi Beach, Omar works with clients across Australia and internationally while continuing to build and grow his own digital ventures. Outside of work, he enjoys staying active through training and spending time outdoors, finding that an active lifestyle helps maintain balance, creativity, and fresh perspectives that ultimately contribute to better digital design.
Let’s get to know Omar a bit more:
What do you enjoy most about digital design and creating user experiences?
For me, it’s the problem-solving aspect. Good design isn’t really about making something look beautiful—it’s about understanding people, identifying friction, and creating experiences that feel effortless. I enjoy taking something complex and turning it into something simple, intuitive, and enjoyable to use. When users can achieve their goals quickly and confidently, that’s when great design has done its job.
What changes in tech and design are you most excited about right now?
Without a doubt, AI is changing the landscape dramatically. Not because it’s replacing designers, but because it’s removing a lot of the repetitive work and allowing us to spend more time on strategy, creativity, and solving meaningful problems. I’m also excited by the growing focus on accessibility and inclusive design. The industry is finally recognising that designing for everyone isn’t just the right thing to do – it’s good business : )
What are your ideal project types?
People are often surprised when I say I don’t really have a favourite project type. Whether it’s a startup, government platform, healthcare system, property development, eCommerce store, or enterprise application, the underlying process is largely the same. My job is to understand the users, understand the business objectives, identify the friction points, and design a better outcome.
What I enjoy most is seeing that process come to fruition, regardless of the project type or industry.
How do you approach accessibility and inclusive design in your work?
Accessibility works best when it’s considered from day one rather than retrofitted later, although many projects don’t always allow for that. My approach is to create experiences that are intuitive, inclusive, and accessible while still maintaining strong visual design and brand integrity. There’s often a balance between creating something beautiful and ensuring it meets accessibility requirements, and that’s where thoughtful design becomes important. At the end of the day, accessibility isn’t just about passing audits—it’s about creating better experiences for everyone.
When you’re away from the desk, what do you enjoy doing in your free time?
You’ll usually find me outdoors. I enjoy spending time at the beach, hiking, training, exploring with my son, and getting out into nature whenever I can.
Any words you’d like to share about working with Solvehop and the team?
It’s been a pleasure working with Graeme and the Solvehop team over the years. What has always stood out to me is Graeme’s positive energy and the collaborative environment he creates around him. He genuinely encourages people to contribute, values different perspectives, and creates space for everyone’s expertise to be brought to the table. He’s also an exceptional listener, which is a surprisingly rare quality. Rather than rushing to conclusions, he takes the time to understand the problem and hear people out. That combination of positivity, collaboration, and openness makes Solvehop a genuinely enjoyable team to work with and one that consistently delivers great outcomes.